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Nur Hidayah
Universitas Muhammadiyah Yogyakarta
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Journal : J-MIND Jurnal Manajemen Indonesia

 1 
Peran Ambiguity Confusion dalam Word of Mouth pada Platform Marketplace Hidayah, Nur
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.25 KB) | DOI: 10.29103/j-mind.v6i1.4876

Abstract

 This study is an case study that aims to analyze the effect of ambiguity confusion on word of mouth. The type of data used in this study is primary data from platfom marketplace user. The number of samples in this study were 150 user that selected by purposive sampling method. The independent variable used is ambiguity confusion, while dependent variable is word of mouth. The analysis model used in this research is multi linear regression analysis using SPSS 25. The result show that the ambiguity has positive effect on word of mouth. 
Co-Authors --, Suciati Abdul Hamid Abdullah, Thamrin Ahmad Alim Bachri Alhaq Nafsi Setyawan Alia Ariesanti Alviane Tiara Putri Amri, Dwi Yuliannisa Anisa, Nur Aini Anisha Calista Prakoeswa Ardiansyah, Sandy Arfah, Aryati Ariantje J.A. Sundah, Ariantje J.A. Arlina Dewi Asrawijaya, Prasasta Awiyah, Desy Nadhya Bambang Sri Anggoro Betri Anita, Betri Blasius Boli Lasan, Blasius Boli Budiman, M. Arief Ckamim, Abdul Dimas Sigit Widodo Dwi Yuliannisa Amri Eka Intan Kumala Putri Ekorini Listiowati Ekorini Listiowati Ekorini Listiowati, Ekorini Ellawati Sri Puspitasari Ellyn Normelani Ernanto, Aditya Rahman Eva Nur Fadila Fajar Cahyadi Fauziah, Kongidatun Tri Fifi Khoirul Fitriyah Fitri Arofiati Fuad, Hayatun Hana Rizki Ananda Hanafi, Husni Hanum Maftukha Ahda Herawati R, Thea Hidayat, Syahrizal Ardhiyand Huriati, Huriati I Nyoman Sudana Degeng Ida Puspitowati IM Hambali Isna Windani, Isna J. Silaen, Sondang Maria Kresnawan, Jemi Dadang Kusumo, Mahendro Prasetyo Latifah Latifah Layli Novita, Layli Linarta, Arie Maghfira Rizky Maulani Maharani, Betari Mappiare AT, Andi Mega Rahma Fitriani, Mega Rahma Megasari, Aisyah Darti Merita Arini Mirza Alvira, Mirza Moh. Aris Munandar, Moh. Aris Muh Amin Mursyidul Ibad Muslihati Muslimin A, Muslimin A Nabila Ardia Pramono Nadiarenita, Agrery Ayu Nanik Wijayati Nina Mardiana (F01108057) Nugroho Agung Prabowo Nukhbatul Bidayati Haka Nuryakin, Nuryakin Pangestoeti, Wahyu Podesta, Fiana Prahastini, Yunistia Prasasta Asrawijaya Prasetyo Budi Darmono Pratama, Ari Yoga Prihanawati, Devyta Restu Putri, Alviane Tiara Qurratul Aini R., Karlina G. Resti, Reni Prima Ria Ambarwati Riastuti, Frensi Richma Hidayati Rita, Wismalinda Rizka Fatmawati Rodhiah, Rodhiah S Mursiti Sabiq, Ahmad Fikri Safitri, Dian Prima Sari, Yulika Puspita Selamat Riadi Setyonugroho, Winny Setyowati, Lis Shalahuddin, Shalahuddin Sholichah, Rochima Silvestre, Richard David Singgih Kuswardono Siti Dyah Handayani Soeprodjo Soeprodjo, Soeprodjo Sri Darmawati Sri Handari Wahyuningsih Sri Lilestina Nasution, Sri Lilestina Sri Sinto Dewi Stalis Norma Ethica Suaib, Suaib Subeqi, Aning Tri Suciati, Suciati Sulistyaningtyas, Ayu Rahmawati Sumiaty suparno Eko Widodo, suparno Eko Sutria, Eny Syarifuddin Syarifuddin triaryanti, hanika Triyono Triyono Tumiur Gultom Tutut Chusniah, Tutut Uswatun Hasanah Wharyanti Ika Purwaningsih, Wharyanti Ika Widiastuti Widiastuti Wiryawan, Zahrida Zainal Wulandari, Monika Feby Yuliaty Yullytia Franika Maryati yusbardini, yusbardini